Last month, we launched the Camouflage Festival. Experimenting and bringing in
new combinations of flavours has created five new flavours which to our surprise was a huge love for our
fellow fans. If you want to know further in depth about the festival, keep reading on!
If you haven’t tried out any of the flavours yet you can check out the previous article to learn more. Here, we summarize the flavours for you so that you could make a quick decision on which flavours to get!
Apart from the flavours, an enticing part of this campaign would be its cool
packaging. The packaging with its camouflage background similar to the military armed colours has sparked tons
of interest among Auntie Anne’s fans. This is highly likely due to the fact that it is rare to incorporate
food in combination with camouflage pattern. Plus, it looks cool! All in all, ever since the launch of
Camouflage Festival, we have been seeing lines, queing up to try the new combination flavours of pretzels. The
sales at most of our stores are also selling fast!
At Auntie Anne’s we are truly thankful for all your support and the warm welcome of these flavours! In addition, we would also like to take this opportunity to specially thank Ezlokal.food and Weird Kaya for covering the Camouflage Festival. Ezlokal.food has specially shown the making process and all flavours of Camouflage pretzels. Meanwhile, Weird Kaya took an approach to try all flavours and rank the Camouflage pretzels. Check out more informations below:
According to Weirdkaya’s team, “It was love at first sight when they met SWSG”. If you would like to read the
full review: Click here
Also, thank you Ezlokalfood team for shouting out this campaign too! We especially love how you enjoy our pretzels~ Watch their tiktok here
An update for our fellow fans, we have also recently launched our Youtube channel! Do check it out at the link
below! Enjoy the warm moment? Follow us for more!