Articles

Savoring the Spirit of Ramadan with Auntie Anne's Pretzels

It's that time of the year again where Muslims all over the world are fasting in observance of their religious belief. Fasting can regulate bad cholesterol, curb your appetite, cleanse your body of toxins, aid weight loss, and boost your mood and mental clarity. Pretty cool, right?

Post Date: April 1, 2023

Blissful Rabbit Year with Auntie Anne’s at a greater height

Gong Xi Gong Xi Gong Xi Ni at Sky Avenue Outlet! Just like the song, Chinese New Year has always been a bright, joyful, and eventful festive season, where streets are bustling with the sound of firecrackers and lion dances with loud drummings happening all around. Apart from the town filled with red colors and bright lanterns, auspicious greetings are hung from door to door,

Post Date: January 1, 2023

Good 'O' Days

Auntie Anne’s, Malaysia: In 1996, the pioneer of the international pretzels brand - Auntie Anne’s originated in the US in 1988, opened its doors in Malaysia. That year, Auntie Anne’s started serving their first warm pretzels to Malaysians and gained a fan base of loyal customers. This year, to celebrate National Pretzel Month, Auntie Anne’s is collaborating with Majoriti, a digital news platform, by bringing the fans through the nostalgia of the good old times with its Good ‘O’ Days campaign.

Post Date: September 1, 2022

Happy Stix Together, Stronger than Ever

Merdeka! Merdeka! Merdeka! Happy 65th independence to our beloved country Malaysia. Every year we know how much Malaysians love to celebrate this occasion not only because of the holiday but also to celebrate how far we have come together as a nation. As we all know, Malaysia is a multicultural country, we are privileged to experience the different cultures in Malaysia. Throughout the years, we have seen how Malaysians come together in celebrations that we incorporate even in our pretzel campaigns. Whether it is Chinese New Year, Hari Raya, Deepavali, Christmas, and so on, we still see long queues of Malaysians coming together to try out new season pretzels or even admire the packaging that we tailored for the season.

Post Date: August 1, 2022

The Hype of Camoflage Festival

Last month, we launched the Camouflage Festival. Experimenting and bringing in new combinations of flavours has created five new flavours which to our surprise was a huge love for our fellow fans. If you want to know further in depth about the festival, keep reading on!

If you haven’t tried out any of the flavours yet you can check out the previous article to learn more. Here, we summarize the flavours for you so that you could make a quick decision on which flavours to get!

Post Date: July 1, 2022

Camouflage Pretzels - The Art in Combination of Flavours

Atten-tion! Auntie Anne’s fans, have you ever imagined what camouflage in food tastes like? Wait no further, as Malaysians favourite pretzel company: Auntie Anne’s Malaysia has recently launched the new Camouflage Festival for their pretzels! Now, you must be wondering, “Wait! Isn’t camouflage often used in fashion? Why is it in my food?!” Well, these pretzels are not meant to be hidden this round. Instead with the same concept, Auntie Anne’s team has come up with the idea to camouflage or basically combine 3 flavours in 1 pretzel! Disguised within each other, these flavour combinations are meant to match well together for your palate. In addition to the combo pretzels, Auntie Anne also brings the whole camouflage experience to another level incorporating camo packaging, further making sure the pretzel blends in with the background.

Post Date: June 1, 2022